San Francisco’s Expensify to make big ad debut in Super Bowl – 

HOW META!

It’s one heck of an expense to track. At an estimated cost of $5.25 million just to air its 30-second ad, Expensify, a San Francisco company whose software tracks expenses, will debut its first-ever national advertising campaign this weekend during the Super Bowl. The commercial — a music video about making a music video — features rapper 2 Chainz filming a music video with “Parks and Recreation” actor Adam Scott playing the head of finance for a record label asking the rapper to file receipts for all of the costs of filming. Expensify isn’t new to advertising.

Source: San Francisco’s Expensify to make big ad debut in Super Bowl – SFChronicle.com