Small Business Retailers: Ready, Set, Sell

It’s go time. Black Friday, Small Business Saturday and Cyber Monday are coming. Here are some tips to help small business retailers this week.

Five Foursquare Tactics To Attract Customers
How To Work Holiday Craft Shows and  Artisan Flea Markets Without Going Nuts
Are you an Etsy seller?  Etsy just launched an iPhone app to track sales
Small Business Saturday is November 26. Tell your customers!

Introducing New York First

New York First is a business-focused portal to the wealth of incentives, programs and resources available to companies large  and small – within New York State and those that choose to relocate here. The site is administered by Empire State Development, but dozens of other agencies are represented. We are confident that the financial incentives and technical expertise found here – searchable by type of assistance, industry, size of business, MWBE (Minority and Women Business) status and more.  

This looks like a great resources and efficient way to find anything related to starting a business in New York.



Intuit Town Hall Recap: Small Business


Yesterday Intuit hosted a Town Hall at NASDAQ where there were sessions on Small Business, Kid & Money and Personal Finance.  I attended the Small Business and Personal Finance sessions. It was curious to note that the event was held at NASDAQ since it was also the first stock market in the United States to advertise to the general public. When I was in college studying finance, I considered it to be the stock market for real people. Coincidentally, Rhonda Abrams stated at the end of the small business panel that small businesses “make up the real economy”. According to Intuit’s small Business Index, small businesses with fewer than 20 employees added 66,000 new jobs in April and 300,000 new jobs since June 2009.

Let jump back up to the beginning. For this event, I was press and was escorted up the studio where the town hall was being held. The event was livestream and the panel included about a dozen small business owners. I know a few of them which included Sarah Endline (Sweet Riot), Jill Frechtman (Fretzels) Beth Schoenfeldt (Collective-E) Marlo Scott (Sweet Revenge). Rhonda Abrams and Cameron from Intuit moderated the panel. The conversation talked about hiring employees, using social media, handling cash flow and health insurance and markteting. There were great contributions to the discussion by the panelists that I took note.

Regarding the economy– Sarah Endline said, “can we talk about thrive instead of survive? We all want to move into the thrive part right now, but maybe we’re somewhere between survive and thrive.”

On Cash Flow: “The small business community is currently a self-financing ecosystem. Everyone’s paying late.”

On Health Insurance: “My health insurance is looking both ways before crossing the street.”-Marlo Scott, Sweet Revenge

On Marketing: Jill uses social media–Facebook, Twitter and does monthly giveaways on Fretzels’ Facebook Page. Drew, the owner of Dead Apple Tours does a lot of local offline guerrilla marketing with signage, posters. Alexis of The Beauty Bean uses twitter to find people who may be talking about beauty products. She also schedules tweets so at to manage her time.

“As a small business owner by nature, you have to be optimistic.”

After the panel ended,  there were lunch and some of Sweet Revenge cupcakes were there. As required by my duties as a cupcake blogger,  I tasted the Tart, a new seasonal lemon cupcake made with lemon curd.

South By Small Business Web At SXSW

Saturday afternoon, I stopped by the South By Small Business Web party.  The party was host by a great group of companies who all provide software, apps or services for small businesses and start-ups. At last year’s SXSW, I met people from Batch Blue, FreshBooks, Outright and Shoeboxed, so it was nice to see familiar faces and met some new one.

BatchBlue Software
Handset Detection

Update: Adria Richards from Zendesk and Ashley Hunter  from HM Risk Group was also there. Here’s a picture of us with the guys from Outright.

Win A Free Pass To The Fifth Annual Small Business Summit In New York City


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It’s that time again! Time for the 5th annual Small Business Summit which will take place on March 16, 2010 in New York City. How would you like to attend this event?

Even better yet, how would you like to attend this event for FREE?

The good news is that we have a total of 10 complimentary admission tickets up for grabs. We will randomly choose 10 lucky winners who will each receive 1 (one) free pass worth up to $149.

All you have to do is visit the Small Business Trends giveaway page and enter.

Entry submissions will be taken up until Midnight, PST (Los Angeles time) Sunday, February 28, 2010. The 10 winners will be chosen in a random drawing and subsequently contacted via email.

  blog it

New Small Business Financial Software:Indinero

My friend Lee Semel just tweeeted about Indinero and I had to check it out. Indinero looks like a for small businesses.

Indinero creates software to help small businesses better track and manage their finances. Indinero aims to provide its users with instant insights into the finances of their companies, leading them to save on unnecessary expenses and to earn more money for their companies.

Plans start at $12/month which is very reasonable.  Has anyone started using it?  I will set up an account and let you know how I like it. Full report TK.