Seth Godin’s Foundation Elements For Modern Business

Seth Godin  has a great post listing important elements to consider when starting a business today. Here’s 10 of the elements, but you can read the rest on Seth’s blog.

  1. Build in virality. Consider: Groupon.
  2. Don’t sell a product that can be purchased cheaper at Amazon.
  3. Subscriptions beat one-off sales.
  4. Try to create an environment where your customers are happier when there are other customers doing business with you (see #1).
  5. Treat different customers differently.
  6. Generate joy, don’t just satisfy a need for a commodity.
  7. Rely on unique individuals, not an easily copyable system.
  8. Plan on remarkable experiences, not remarkable ads.
  9. Don’t build a fortress of secrets, bet on open.
  10. Unless there’s a differentiating business reason, use off the shelf software and cheap cloud storage.
Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s