Here’s a great blog post listing questions that small business owners will ask about social media. If you are a small business, ask these questions, and if you provide social media strategy, then be prepared to answer these questions.
How much is it gonna cost? But first tell me what exactly it is? Is it like Facebook or Myspace? Because that’s all I really know. Twitter? I’ve heard about it, but I’m not really sure what that is. A blog? I don’t see what I blog is going to do for my business, besides, I don’t have time nor the desire to write one. So you’re going to “show me” how social media is going to drive business? Ok…(proceeds to wait) Who else is using it? Are there any companies like mine that are using it? So can you guarantee this? Who’s going to do this? You? or us? How long is this going to take? I still don’t understand but I’ll take your word for it. Can you get our website ranked higher in Google? Will I make money? Will I save money?