How To Be An Industry Expert

Susan Payton posted an excellent primer on Mashable about how to be an industry expert in your business or profession. It doesn’t matter what the field; you can succeed if you do the homework.   clipped from mashable.com Being an expert in your field makes you the go-to person for your industry. There are many [...]

Jingle All The Way: Intuit’s Jingle Generator

Here’s some Friday fun! Intuit has just released a new FREE product, The Jingle Generator. You can created your own jingles for your business. The kind folks at Intuit created a jingle for this blog, Keeping Nickels and sent it to me. It features one my favorite 80′s song, “Lose Your Love” by The Outfield. [...]

What’s In A Name?

A rose is arroz is arose. You may have chuckled at the names and spellings of many of the new startups, but they are smart enough to give their company a distinct so as to not have any trademark issues later. clipped from www.latimes.com   Give your company a distinct name   By Karen E. [...]

Someday My Prints Will Come

Although most of today’s business marketing material is online with websites, email newsletters and electronic press kits, there is still a need for paper marketing material. These items are important for offline events like conferences, socials and meetups.  These printing materials (business cards, postcard, stickers) are necessary to get your business noticed and remembered. Vista [...]

PSFK Conference LA: September 18

In March I volunteered/attended the first PSFK conference in New York and it was one of the most informative, interesting and well-organized conferences that I ever attended. The next PSFK conference is in LA, and the roster of speakers and panelists is stellar. “PSFK presents a series of presentations and discussions by leading innovators over [...]

Microbranding Talk: July2 @Etsy Labs

I am going to this event on Monday at Etsy Labs to learn more about microbranding. It should be interesting.